Taxi advertising pinpoints the target market of the company. It has the characteristics of high mobility, wide range and flexible and accurate dissemination of brand information. Taxi advertising corresponds to a large and active consumer group in the city. Compared to traditional mass media, its audience is more targeted, less costly and more cost-effective.

Taxi advertising allow the advertised product to occupy time and space, helping in establishing and deepening the brand image of the company and product in a way that the audience