Car advertising is a great way to get your company in front of potential customers. But what type of car advertising is the most effective out-of-home medium for businesses looking to reach more people and generate revenue from their investment? Before you jump in and start advertising on cars, there are a few things you should know.

What's car advertising?

Car advertising is a type of out-of-home advertising that uses vehicles as mobile billboards to promote a product or service. This form of marketing is especially popular among businesses in the automotive and retail industries.

What are the categories of car advertising?

There are two major types of car ads available nowadays, classified into two categories, static car ads, which are usually just a poster or sticker wrapped on the car's body, and digital car ads, which use electronic displays to show video or images. With the many edges entitled by the digital car ads, they are replacing the traditional static car ads like car wraps.

What are the advantages of digital car advertising over static car wraps?

Digital car advertising is more effective to reach out to potential customers. 

Money and trouble-saving & Environmentally friendly

Firstly, digital car advertising brings more convenience to advertisers than car wraps. It's easy to set up a digital car advertising screen in the first place and with it, you save all the trouble of printing and wrapping the car constantly for changing ads. 

With digital car advertising, the content updates to reflect the latest promotions or products can be done within seconds with your web-based or android/ ios apps at little cost. 

It's especially time and trouble-saving if you have a large fleet of vehicles ads to manage. Imagine all the pain and trouble of changing wraps for all those vehicles each time you have to update contents.

With digital car ads, it can be more environmentally friendly. Digital car advertising doesn't need the ads to be printed out as car wraps and you don't have wraps to dispose of when replaced, which makes digital taxi ads more eco-friendly.

Dynamic content And a wider reach to potential customers

Digital car advertising is a more effective way to reach out to potential customers than static car wraps. Digital car ads are far more captivating and visible than static car wraps with the unmatched brightness of the LED screen and the interactive experiences from full-motion videos, graphics, or animation that attract people's eyes.

Instead, car or taxi wraps are always displaying the same content for a long time, which might be less visible when under sunlight because of light reflection.

Geo-targeting 

Digital taxi ads or car ads can be more targeted, enabled by the digital advertising LED screens installed on the vehicles. They can show different ads to people in different parts of the city, or even target specific demographics. This makes for a more efficient and effective ad campaign.

What digital car advertising media are available in the market?

The car back window led display and the taxi led display are two major types of mobile digital advertising screens. 

Car back window led display 

Car rear window led display is a type of digital out-of-home advertising screen placed on the back window of a car or taxi to promote a product or service. It's often made with high transparency to allow natural light into the vehicle and to avoid interfering with the driver's rearview.

Car advertising is a great way to reach out to potential customers who are on the go. The back window of a car provides a large and visible display area that can be used to promote a brand or product.

Taxi led display 

Taxi top led display is the digital-out-of-home advertising led screen that's placed at the top of vehicles. With ads displayed on top of the vehicles, which pass by different streets and neighborhoods throughout the day and night, car led displays can be very effective in reaching a large number of people passing by at any given time, promoting business and brands. 

Conclusions

Digital car advertising is quickly replacing static car wraps as the go-to choice for out-of-home advertising. Its advantages include dynamic content, a wider reach to potential customers, geo-targeting abilities, and an environmentally friendly production process. 

So, if you look to advertise your product or service in an attention-grabbing and efficient way, go with the taxi led display or car back window led display.