Digital LED posters are changing the way businesses use their windows and attract customers. What does this mean for you? It’s time to say goodbye to traditional static posters! Okay, that was a bit dramatic, but it’s all for fun. Static signage still have their place in retail advertising. But when it comes to window shop signage, times are changing rapidly.

Why does IKEA Singapore choose our digital LED poster?

Ditch costly paper signs that blend into the background. Our digital LED posters give businesses a stunning and dynamic solution that allows them to promote multiple offers and change content quickly and easily. Your window front is prime advertising space for your business and it should be working hard to grab attention and drive sales. Static, printed banners only allow one promotion at a time and can be hard to see, whereas our digital window posters are bright enough to be seen from a distance in direct sunlight. They also give you the marketing flexibility that can lead to increased sales and revenue.

Last week, our best-selling item digital LED poster displays were launched in IKEA Singapore. These several P3mm digital LED posters are placed in the main entrance as a medium to display and promote advertising content. This P3mm LED poster unit screen size is 576×1920mm, as you can see, there are a total of 6 units connected together, it’s about 3.5 meters long, and you can get a golden ratio 16:9 video wall, . As soon as the local news came out that day, there is no doubt that this major project case has successfully attracted the attention of advertisers.

Why change from traditional window signage?

Traditional signage has worked for years, and it does a great job of letting customers know about your offers and sales. But with the changes of the times and the advancement of technology, they have lost the influence of the past. Why? Because people are bombarded with so many ads, advertisers need to work harder to grab their attention. In fact, a market research firm estimated in 2007 that the average person sees as many as 5,000 ads per day. While there are no official figures for 2022, given the growth of digital marketing, it is conceivable that this number will increase significantly. So why are businesses moving away from traditional window signage? 

• It needs to be changed regularly and on a strict timeline

• Ordering, shipping, printing, and hanging takes a lot of time and money

• You can only share one promotion at a time

• Paper posters have become background noise

• Are difficult to see in direct sunlight

• Are difficult to see from a distance

Eventually, consumers started to turn a blind eye to most posters. A big promotional banner might stand out from the noise, but a new product launch might not. With so many ads in so many windows, it's not hard to see how consumers might turn a blind eye to them. You need something different to stand out from the crowd.

What makes a digital LED poster different?

• No changing posters, printing

• Change all or some of your content at the same time from anywhere 

• You can advertise more things, not just one at a time

• You can use animation to attract more attention

• In most cases, there is no permit to put one up, unlike outdoor signage

• Can be seen in direct sunlight 

• Can be seen from greater distances than printed banners

How to combine mortar retailers and digital LED posters more creatively?

High-resolution LED screens in stores can create stunning visual experiences, and as technology advances, there are thousands of different ways video can be integrated into stores, creating a truly bespoke solution. 

Content has always been king and will continue to be. Creative wall designs are possible. Using LED displays, create a decentralized video wall, a range of screen displays in different shapes or other layouts, this kind of creativity can give an advantage over other conventional displays. Video displays have proven to be hugely successful in the retail environment, they offer a unique and engaging experience for shoppers.

In conclusion

We know that your windows are highly coveted, prime real estate for promotions. With static posters, you are limited to one message at a time. You really need to consider what you’ll promote before you design and print. Your most important sales or offers often get the central spot, and other, less flashy offers get delegated to shelf signage. This means something that may really draw people in, isn’t getting the attention it deserves.

Your limited window space gets a lot less limited with a digital LED poster. When you can roll through multiple advertisements in the same amount of space, you don’t have to cherry-pick which message gets all the attention. So why miss out on such a smart and flexible LED poster display?